To develop an inner resolve to always be truthful and honest even when it means we won’t be the first or best and might even (seem to) lose.
To use our inner Yashrus and Emunah to always be honest. Overcoming rationalizations, excuses, and peer pressure.
To be aware of how to be honest according to Torah. Ignorance is not an excuse. Just because something is widely practiced doesn’t prove it is right.